Frank Wermert
Behavioral Scientist
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Frank Wermert
Behavioral Scientist
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Frank Wermert, Behavioral Scientist, Founder
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We help companies close hard-to-solve gaps in customer behavior...
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...by turning data patterns into actionable behavioral insights and high-impact marketing & customer experience solutions
rooted in behavioral science.
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Frank Wermert, Behavioral Scientist, Founder
Your new product or service perfectly fills an unmet customer need and yet customers aren’t responding to it.
Maybe they’re abandoning your site’s shopping cart, walking out of your stores empty-handed, or not getting engaged with your loyalty program. Perhaps your new marketing campaign that did so well in testing just isn’t delivering in-market results. Or your customers are making decisions that just aren’t in their own best interest, much less yours. And you just can’t figure out where the behavioral bottleneck is, or what’s causing it.
We can help you diagnose exactly where and why customers are getting tripped up, and craft solutions that move customers past these bottlenecks to bring you measurable results.
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"When you’re facing a challenging customer behavior
problem, Frank has the curiosity, analytical ability
and behavioral science expertise to solve it!"
Rahul Kak
Aetna (CVS Health), Executive Director of Behavior Change Marketing
We bridge the gap between Data Science, Customer Experience, and Marketing by:
TURNING
DATA PATTERNS INTO ACTIONABLE INSIGHTS
APPLYING
PROVEN SCIENTIFIC THEORY
DESIGNING
LOW COST, HIGH IMPACT SOLUTIONS
OUR APPROACH
ABOUT US
Human behavior is the thread that runs through our work experience, enabling us to uniquely understand how best to influence it.
Our primary focus is on customer experience, marketing, and new product development.
Frank Insights believes that barriers to desired customer behavior are best understood through the lens of the many biases and mental shortcuts we are all prone to when making everyday decisions. And that influential factors close to the decision point are often the strongest points of leverage.
This philosophy, alongside a rich understanding of human motivation, behavioral incentives, and habit formation are at the heart of the many successful new product, customer experience, and marketing solutions we’ve worked on. Our solutions are always grounded in proven academic theory and designed to be scalable at a low cost.
INFLUENTIAL FACTORS CLOSE TO THE DECISION POINT
GROUNDED IN PROVEN ACADEMIC THEORY
EFFICIENT, SCALABLE BEHAVIORAL DESIGN
SOLUTIONS
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"Frank helped us remove bottlenecks in our organizational decision-making that improved our bottom line."
Sue Sampogna
Executive Vice President/Chief Program Officer, Rising Ground
INDUSTRY EXPERTISE
Broadcast Entertainment
Consumer Packaged Goods
Financial Services
Healthcare
Retail
Satellite TV & Radio
Travel
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"Our sales per customer increased by 25% thanks to
Frank Insight's behavioral design solutions."
Kareem Botros
Founder, Absolute Coffee
OUR SERVICES
Our Behavioral Design Process includes:
BEHAVIORAL INSIGHTS
Identify bottlenecks in
customer decision-making.
BEHAVIORAL SOLUTIONS
Design behavioral solutions focused on high impact leverage points.
EXPERIMENT & ANALYSIS
Measure and evaluate impact on
business results.
Actionable Behavioral Insights
This can include evaluating data patterns to isolate exactly where the customer behavior bottleneck is occurring. And getting to its root cause by assessing both conscious and subconscious behavioral barriers. This can take the form of designing and conducting primary research tailored to isolate the problem, or leveraging existing data/ research to surface new insights.
Behavioral Design Solutions
This is about leveraging behavioral insights to collaboratively design (or redesign) marketing, customer experiences, or products that move customers past behavioral bottlenecks. Our design recommendations are always grounded in behavioral science theory, channel-agnostic, and crafted to drive low cost, high impact results.
Experiment and Analysis
Using a scientifically rigorous process, we can help you measure and evaluate the impact of behavioral design solutions on customer behavior and business results. This can include collaboration on setting up agile in-market testing and measurement, as well as optimization recommendations for future rounds of testing.
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CONTACT
US
Frank Wermert
Behavioral Scientist
Schedule a free strategy call to discuss your customer behavior challenge.
Tell us about your customer
behavior challenge.