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95% OF ALL DECISIONS ARE MADE BY THE UNCONSCIOUS MIND. FORTUNATELY, THERE ARE SCIENTIFICALLY PROVEN METHODS TO INFLUENCE THEM. 
 

What customer or organizational behavior challenges are you facing now?

According to the renowned Stanford professor, Brian Wansink, "it is better to work with human nature than against it." This is why Google, Netflix and Instagram all rely on applied behavioral science to close behavior gaps by turning data patterns into actionable insights. 

 

With strong academic links to the London School of Economics, Frank Insights now puts these methods within grasp of organizations looking to conquer hard to solve behavioral challenges. 

We'll help you overcome your behavior challenges with low cost, high impact solutions.

We'll work with you to close customer and organizational behavior gaps found in data patterns by harnessing the power of proven behavioral science methods. Behavioral barriers are best overcome with an approach that recognizes that decision-making is shaped by many unconscious, contextual and visceral factors that override deliberate self-control.

 

Analyzing these factors will enable us to turn them into actionable insights firmly rooted in proven behavioral science principles. We'll then leverage these insights to design solutions that have been proven to move people past behavioral gaps, while delivering a strong ROI.

CHANGING CUSTOMER BEHAVIOR WITH
PROVEN SCIENTIFIC METHODS 

What customer behavior challenges are you now facing?

 

It's better to work with human nature than against it. That's why Google, Netflix and Instagram all rely on behavioral design to close behavior gaps by turning data patterns into actionable insights. 

 

With strong academic links to the London School of Economics, Frank Insights now puts these methods within grasp of organizations looking to conquer hard to solve customer behavior challenges. 

We'll help you overcome customer behavior challenges with low cost, high impact solutions.

We'll work with you to close customer behavior gaps found in data patterns by harnessing the power of proven behavioral design methods. Behavioral barriers are best overcome with an approach that recognizes that decision-making is shaped by many unconscious, contextual and visceral factors that override deliberate self-control.

 

Analyzing these factors enables us to turn them into actionable insights firmly rooted in proven behavioral science principles. We then leverage these insights to design solutions that have been proven to move customers past behavioral gaps, while delivering a strong ROI.

Bridging the gap between data science, proven academic theory and customer experience

TURNING
DATA PATTERNS INTO ACTIONABLE INSIGHTS
APPLYING
PROVEN SCIENTIFIC THEORY
DRIVING
LOW COST, HIGH IMPACT RESULTS
What customer behavior challenge are you facing?
 
BEHAVIOR CHANGE PHILOSOPHY
What customer or organizational behavior challenge are you facing?
BEHAVIOR CHANGE PHILOSOPHY

How we approach customer behavior challenges?

Human behavior is the thread that runs through our work experience enabling us to uniquely understand how best to influence it.

 

Frank Insights believes that barriers to desired customer behavior are best understood through the lens of the many biases and mental shortcuts we are all prone to when making everyday decisions. And that influential factors close to the decision point are the strongest points of leverage. 

 

This philosophy, alongside a rich understanding of human motivation, behavioral incentives, and habit formation are at the heart of the many successful new product, customer experience, and marketing solutions we’ve worked on. Our solutions are always grounded in proven academic theory, and designed to be scalable at a low cost.

 

Our primary focus is on customer experience, marketing, and new product development. Within these domains, Frank Insights will bring to bear proven behavioral science principles best poised to address your customer behavior challenges.

INFLUENTIAL FACTORS CLOSE TO THE DECISION POINT
GROUNDED IN PROVEN ACADEMIC THEORY
EFFICIENT, SCALABLE BEHAVIORAL DESIGN 
 SOLUTIONS
What customer behavior challenge are you facing?
 
OUR SERVICES

Behavioral Design Process

BEHAVIORAL INSIGHTS

Identify unconscious, contextual and visceral elements driving

customer decision-making.

BEHAVIORAL SOLUTIONS

Design behavioral solutions focused on high impact leverage points in the customer experience.

EXPERIMENT & ANALYSIS

Measure and evaluate solution impact on customer behavior and projected business results.

Behavioral Insights

  • Evaluating data patterns to surface meaningful gaps in desired customer behavior throughout the customer experience

  • Identifying the contextual, visceral and subconscious factors that explain these gaps

  • Analyzing these factors to craft actionable behavioral insights firmly rooted in behavioral science

Components can include:

  • Behavioral audit

  • Customer experience audit

  • Customer communications audit

  • Behavioral data audit

  • Behavioral research

  • Behavioral customer experience map

  • Actionable behavioral insights

Behavioral Design Solutions

  • Leveraging behavioral insights to design evidence based solutions, customized to address the customer behavioral barriers at hand

  • Our solutions are grounded in behavioral science theory, channel agnostic, and designed to drive low cost, high impact results (e.g., improved prospect conversion, CLV increase, cost reduction, etc.).

  • Collaborating with clients to design (or redesign) brand experiences around the confluence of salient contextual cues, customer affect, social influence, incentives and biases that shape human behavior

Components can include:

  • Behavioral design solution concepts (for testing)

  • Behavioral design solution client worksession

  • Behavioral design briefs

Experiment & Analysis

  • Utilizing a scientifically rigorous process to measure and evaluate impact of behavioral solutions on customer behavior and business results.

Components can include:​

  • Collaboration to set up rigorous, rapid in-market testing and measurement 

  • Behavioral survey design

  • Implicit association testing

 
INDUSTRY EXPERTISE
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Broadcast Entertainment​
Consumer Packaged Goods
Financial Services

Non Profit

Retail ​

Satellite TV & Radio

What customer behavior challenge are you facing?
What customer behavior challenge are you facing?
CONTACT US 

Schedule a Free Strategy Call to discuss your customer behavior challenge.

Tell us about your customer behavior challenge.